Rube Goldberg Machine

The Berkeley underpinnings of Google’s July 4th salute

The world’s best-known search engine varies its logo playfully on its homepage on holidays and whenever it feels like it. This Fourth of July, it featured the basic DNA of a Rube Goldberg device. One of the country's most popular cartoonists, Goldberg started here, in the first issues of Cal’s best-known and longest-lasting humor magazine, the California Pelican, which was founded in 1903 and survived, amusing and outraging people for eight decades, give or take.