Dirk de Wit, Kiki Liu, and Charles Guo (left to right), winners of the Tech-to-Market Innovation Challenge

Three Berkeley graduate students collaborated to win the Tech-to-Market Innovation Challenge on May 8, 2014.

Kiki Lui and Dirk de Wit, both School of Information students, teamed with Charles Guo, an MBA student at the Haas School of Business to develop the award-winning system called “Connect Better.”

The concept seeks to help retailers attract new customers, while providing valuable customer data to mobile operators by using the LTE Direct standard to attract mobile users in the vicinity to nearby stores.

A $4,000 prize accompanies the Tech-to-Market Innovation Challenge, which is organized by the Berkeley-Haas European Business Club..

For more information on the winning team, visit the  School of Information’s website.


Categories: Honors and Awards, May 2014
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About Sean Havey

Sean Havey is a journalist who recently completed his Masters of Journalism with a focus in Documentary Film at Berkeley. He has worked as a journalist for various publications for over ten years. He is currently working in Mexico City for the Associated Press as a photographer and video journalist.