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Writing for a Broader Audience: How to Convey Complex Ideas in Clear, Accessible Prose [Webinar]

October 24, 2018 @ 9:00 am - 10:30 am

Activate your institutional membership to the National Center for Faculty Development & Diversity to take part in this webinar.

From the organizers:

The dissertation trains academics to write for a very specific audience: a small committee of experts in the field. Journal article and monographs, too, are usually geared toward a highly specialized reader. But bringing your findings out into the wider world, where they can reach a broad, nonspecialist audience, calls for a different approach. How should you adapt your writing style as you turn your specialized research into a book, a magazine article, or an essay? What does it mean to write as a public intellectual, and how can you convey complex ideas without “dumbing down” your work?

In this webinar, participants will learn about:

  • Authorial voice, tone, and register, and how to vary them to reach different audiences
  • Using basic principles of plain language to make your writing more accessible, without losing meaning
  • Integrating creativity, humor, and passion into your writing
  • Crediting sources without burdening the text
  • Avoiding common “academese” pitfalls, such as repetition and awkward transitions


October 24, 2018
9:00 am - 10:30 am
Event Category:


National Center for Faculty Development and Diversity